7/6/2023 0 Comments The grand tour budgetA new customer spends $99 on a prime membership in the US, it's a little more expensive in the UK, at $111 (current exchange rate). The maths of this means it therefore cost $49 per new customer. Reuters says that The Grand Tour garnered 1.5million "first streams", meaning it was the first thing a subscriber watched. Anyway, The Grand Tour was enormously expensive - about £35m per season seems to be a ballpark - but it brought in so many new viewers that it was well worth it. Although for the show in general it's possible to see who subscribed and what show they then watched first. People tend to start at season one of shows like "The Grand Tour" and the very popular "The Man In The High Castle" so the cost per first stream metric sort of breaks in the second season.
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